SUMMARY: * Our domain was Blacklist / Check / com; theirs was Email / Tools / Online / com (operating company: Safe / Data / Tech / com). Buyer advertised heavily on our keywords despite that the keywords described only a small chunk of the buyer's IT offerings. * Buyer represented a small IT services company (est'd 15-20 employees). * We contacted buyer first. * Buyer requested a price tag. * We proposed $645. * They countered with $500. * We accepted. ============================================================================== From: [E-mail] To: [Prospect - website sales contact] Date: Wed, Mar 25, 2009 at 8:51 PM Subject: [Their domain] website question Dear [Company name] sales, I'm [Name], a software developer from [Location]. I am writing to let you know I currently have the domain name [Our domain] available for purchase. Because I am looking to clear out my domain names by the end of April, I would be willing to offer you [Our domain] below market value for use with e-mail delivery tools software development company. If you would like to consider acquiring this domain name, please reply to this message before noon ET this Monday, 3/30. In the event I do not hear from you by that point, I will contact my next [Our domain] candidate. Thanks for taking the time to read this message. I look forward to speaking with you soon. All the best, [Name] Software Developer, [Organization] [Organization's URL] tel: XXX.XXX.XXXX ============================================================================== From: [Company President's e-mail] Date: Wed, Mar 25, 2009 at 9:21 PM Subject: RE: [Their domain] website question Hello What are you looking to get for the domain? Do you have any customers using it currently ? -- [Company President's name] [Signature with contact info] ============================================================================== From: [E-mail] Date: Wed, Apr 8, 2009 at 4:05 PM Subject: Re: [Their domain] website question Hi [Company President's name], Thank you for getting back to us so quickly, especially during these challenging economic times. I apologize for for the delay in returning your inquiry. We were discussing [Our domain] with another group who e-mailed us out of the blue with an offer shortly after we contacted you. As they chose not to purchase [Our domain] at our asking price, we are now ready to direct you our complete attention. To answer your latter question, none of our customers are currently using [Our domain]. The domain is parked with GoDaddy at the moment. As for price, the most accurate way to gauge a domain's market value is to base it off similar domains' sales listings. Six double-word .com domains containing -Blacklist- are currently listed at Buy / Domains / com (NameMedia, Inc.), the largest domain retailer on the web and most influential trendsetter for domain pricing. The tags on these six domains range from $1,988 (for Tenant / Blacklist / com) to $4,985 (for Auto / Blacklist / com), which represents the ballpark amount the seller of a domain containing -Blacklist- may expect to receive in exchange for such a name. As we did promise to present you a price below market value, we would be willing to offer you [Our domain] for $645. If you chose to move forward we would proceed to transfer you [Our domain] and then invoice you $645 via PayPal, or an alternate money transfer service of your choosing. Because both [Our domain] and [Their Domain] are both registered either with GoDaddy or GoDaddy resellers, this transfer should proceed very quickly. $645 is also very typical of the amounts that small to mid-sized software companies offer for keyword-heavy domains like [Our domain]. In your case I imagine you would hire a web developer build a landing page on [Our domain], a move which would escalate the domain to Google's top 3 matches for "[Our domain's keywords]" and to Google's first page of matches for related terms. The expression "[Our domain's keywords]" is Google-searched 79,200 to 118,800 times per year according to the Google AdWords Keyword Tool and boasts a high PPC bid of $2.21. Whereas you are currently paying close to this amount for your Google sponsored link, owning [Our domain] would secure you a permanent spot amongst Google's top organic matches for the term. Even 300 hits to your landing page per year would effectively recoup you that $645 cost. We look forward to hearing your thoughts and will keep our offer open through next Wednesday if necessary. Please feel free to contact me by e-mail or phone (+X.XXX.XXX.XXXX) if you have any questions before we potentially move forward. Speak to you soon, Joshua ============================================================================== From: [Company President's e-mail] Date: Wed, Apr 8, 2009 at 4:09 PM Subject: RE: [Their domain] website question Hi [Name], I’ll offer you $500 via PayPal and will complete the funds transaction by the end of today. Let me know! Thanks, [Company President's name] ============================================================================== From: [E-mail] Date: Wed, Apr 8, 2009 at 4:42 PM Subject: Re: [Their domain] website question Hi [Company President's name], After consulting with my colleague, [Domain registrant's name], we have decided to accept your $500 offer. $500 was the minimum sale price we were aiming for and you hit it spot on. Since I'm running out of the office now, I am now going to leave it to [Domain registrant's name] (CC'ed on this message) to complete this transaction with you. I will be intermittently available by cell (XXX.XXX.XXXX) if you have any questions during the process. I look forward to a smooth transaction! [Name]