SUMMARY: * Our domain was ARM / Roofing / com; theirs was ARM / Roofing / net. * Buyer represented a family-run but well-established (since 1988) roofing contractor. * Buyer contacted seller, requesting a price, shortly after seller drop-caught the domain. * Seller suggested that buyer make him an offer. * Buyer offered $100. * Seller countered with $450. * After observing no response from the buyer for several days, seller gently prodded him. * Buyer countered with $350. * Seller accepted. (NOTE: No dates or e-mail subjects are listed since the seller did not provide them. In the below transcript "Seller" refers to the holder of ARM / Roofing / com and "Owner" the hold of ARM / Roofing / net.) ============================================================================== [Seller's name], What's up with [Seller's domain] is this domain for sale. I currently have / use [Owner's domain] would be interested if its available... Please let me know the disposition Thanks for your time and consideration [Owner's name] ============================================================================== Hi [Owner's name], We had been watching [Seller's domain] for a while with a business intent in mind for the domain, but might be willing to give it up for the right price. How much can you offer us? Thank you, [Seller's name] ============================================================================== [Seller's name], Thanks for your response. I a small roofing contractor in the Portland, Oregon area. I am not sure of the importance / value of a .com domain for a local area contractor. I was hoping for something around $100.oo Thanks for your time and consideration, [Owner's name] ============================================================================== Hi [Owner's name], We appreciate the offer, but paying $100 for a domain of [Seller's domain]'s quality, even during these financially difficult times, would be akin to paying $400 for an upper Manhattan apartment. Flipping through NameMedia (Buy / Domains / com), a leading domain retailer which targets small businesses such as yours, I managed to pull up the following collection of domain listings ending in -Roofing: * Wright / Roofing / com - $588 * Dynamic / Roofing / com - $1488 * Keystone / Roofing / com - $1888 * TLC / Roofing / com - $2888 * NJ / Roofing / com - $3788 -Roofing domains tend to sell to small business owners for low four-figures. But since you appear to represent the smallest type of business of all (one person), we are willing to offer you [Seller's domain] for $450. Despite your business's local nature, I would be very surprised if you could not manage to recoup that $450 overhead within a few months of your purchase; after all, owning [Seller's domain] would boost your site to the #1 Google search result for "[Seller's domain's keywords]" -- an expression which (without quotes) is Google-searched 140 times per month -- within 3 weeks. Let me know your thoughts. Warm regards, [Seller's name] ============================================================================== Hi [Owner's name], I hope you enjoyed your weekend. What are your thoughts on this offer? Warm regards, [Seller's name] ============================================================================== Could you do $ 350.00 ? times are slow.... [Owner's name] ============================================================================== Hi [Owner's name], Thanks for getting back to us. In the interest of making a quick sale, we have decided to accept your $350 offer. Here's how we will proceed: [...transfer instructions...]